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BOEHRINGER INGELHEIM

THE BRIEF: Boehringer Ingelheim makes a lot of things. Things that keep our hearts beating, our AIC low, the foods we eat safe, and allow our pets to roam freely in the great outdoors. Still,  so many people have never heard of them. 

THE SOLUTION: A corporate campaign that highlights the small-yet-significant moments Boehringer Ingelheim makes possible—and the outsize impact they have on our lives. 

© 2024 Melissa Roth

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