EXPERIENCE

 

Publicis/CoLab| VP, Creative Director | April 2024 – Present

• Lead creative for Pfizer’s Prevnar adult and pediatric vaccines, driving growth in global and U.S. markets

• Guide and inspire creative teams to deliver breakthrough work across social, digital, and traditional platforms

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BBDO | Creative Director | February 2020 – Present

Botox, Bayer, New York-Presbyterian, Frontline, Boehringer Ingelheim, Ubrelvy, Vraylar, GE Health 

Evoke | Associate Creative Director | May 2019 –March 2024
Aquaphor, Bausch + Lomb, Jardiance
 
Freelance | Creative/Copy Director | January 2019  – May 2019 
Clients included: matter unlimited and Shutterstock  

Marina Maher Communications | Associate Creative Director | 2016-2018

Gillette Venus, Tide, Downy, Pfizer, J&J, Head & Shoulders, Roche, Bayer

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Freelance | Creative Content/Copywriting | 2015-2016

Clients: MMC, AFAR Media, Triptent 

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New York & Company | Senior Copywriter | 2012-2015

• Creative lead on social content; increased FB engagement by 48% and IG by 500%

• Directed copy strategy for email, SEO, and content marketing programs

• Wrote digital editorial features and blog

 

MyPublisher.com | Senior Copywriter | 2013-2014                            

• Created voice, language, and style for brand relaunch

• Directed copy strategy for all emails, digital assets, and marketing initiatives

 

Victoria's Secret | Copywriter | 2010-2011                          

• Wrote digital and print copy, directed copy for multi-channel marketing programs

• Supervised freelance copy team​

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AND BEFORE ALL THAT 

McCann Erickson, New York | Copywriter

MasterCard, Coca Cola, Marriott, Burger King + Tic Tac 
 

SMARTS​

Hunter College, New York, NY  | Magna Cum Laude, Phi Beta Kappa

UCLA Extension Writers’ Program, Los Angeles, CA | Creative Non-fiction, Personal Essay