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TIDE
THE BRIEF: The Tide Pod Challenge taught us two things: liquid laundry packs are dangerous to eat and teenagers are crazy. While teenagers can be reasoned with, not so little kids. We needed to remind parents of little ones to take precautions when using Tide Pods without scaring the crap out of them.
THE SOLUTION: A quiz to help parents of young children identify their particular safety style—and stay one step ahead when it comes to keeping their little ones safe.
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THE RESULTS: 8k+ quiz takers with 65% completion rate; over
200% increase in social conversation around laundry safety during launch.
QUESTIONS
RESULTS
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